Strategic Review
ScottishPower's strategic review is working with the three main influences on fuel poverty - i.e. house condition, income and the cost of fuel. The review has recognised the need to develop a more holistic approach to working with the fuel poor and vulnerable. We have formed a Fuel Poverty Task Force that meets on a fortnightly basis to exchange information and raise relevant issues.
We are also in the process of rolling out the Fuel Poverty Strategy internally, the aim of which is to work across the whole business to educate all ScottishPower employees, especially those that impact or are impacted by the vulnerable and fuel poor, on what fuel poverty is, how to recognise these customers and on what ScottishPower is doing in this area, to enable them to take appropriate action to help them.
This co-ordinated approach enables us to better manage our social initiatives as well as our marketing and communication messages in relation to our efforts to help combat fuel poverty, both internally and externally.
